Featured in Morning Chalk Up 1-8-23: We’re Going International!

Summary from Morning Chalk Up:

Athena noticed a gap in the coaching world – many coaches didn’t have the right tools or confidence to work with larger-bodied athletes. So, what did she do? She launched her own coaching course, “Working With Larger Bodies.” Now, after hosting seminars across the U.S., they’re a CrossFit preferred provider, and coaches can earn CEUs from the course.

Athena’s own journey with CrossFit started with her losing 225 pounds, and she’s been making waves ever since. She’s written a book, become a Level 2 coach, and opened Scaled Nation CrossFit, all with the aim of helping overweight people take their first steps into fitness.

Now, she’s got her sights set on taking her course international. She’s already been approached Brazil Affiliates who’s keen to bring her course to his country. But there’s a snag – the exchange rate makes it too expensive for Brazilian coaches. But Athena’s not one to back down from a challenge. She’s created an online webinar version of the course, which she’s trialing in Brazil this month.

But Athena’s not stopping there. She’s also helping gyms attract larger-bodied athletes, who often feel too intimidated to join a gym. Her course includes marketing advice and resources to help affiliates reach this demographic.

Athena’s got big plans for the future. But her dream? To bring the course to countries like Japan and China, and other international locations who are just starting to see high rates of obesity and Type 2 diabetes.

We’re on a mission to educate as many coaches as possible, and give them the confidence to truly serve their communities.

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